Reklame for odontologiske materialer - kan vi stole på den?
Sammanfattning
Advertisement from manufacturers of dental products is an important and necessary communication to dental professionals. In this study the marketing of five well known restorative materials in Norway was evaluated according to criteria based on scientific evidence availability. A small number of product claims were found to be incorrect, and a considerable part of the advertisements gave an overly positive picture of the product. A majority of the advertisements had no or limited available scientific evidence. A more critical focus on advertisements from dental manufacturers should be emphasized in dental education.