Engelsk titel: How to sell alcohol? Nordic alcohol monopolies in a changing epoch
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Författare:
Örnberg JC
;
Oladsdottir H
Email: jenny.cisneros@sorad.su.se
Språk: Swe
Antal referenser: 54
Dokumenttyp:
Artikel
UI-nummer: 07103443
Sammanfattning
The growth of the EU internal market has made it more difficult to maintain effective national regulation in the area of public health. The EEA agreement and EU membership of the Nordic countries resulted in the abolition of all of the monopolies on alcohol except at the retail level. The article examines how the Nordic alcohol retail monopolies have developed and reacted to national and international pressures on their activities from the mid 1990s to 2006. The article also analyzes what effects the changing surroundings of the Nordic alcohol monopolies have had on the monopolies' present tasks, positions and political aims. The method used in this study is document analysis and interviewing. The material analysed includes annual reports of the Nordic alcohol monopolies, their web pages, reports and brochures, and the laws and regulations pertaining to the monopolies. The article shows that the monopolies have worked purposefully to make themselves popular with the public, with an increased focus on customer service. These changes are based upon both international pressures and changes in perspective within politics in general, where a slow transition from a collectivist solidarity perspective to a more individualistic lifestyle perspective can be discerned.