Engelsk titel: How to sell alcohol? Nordic alcohol monopolies in a changing epoch
Läs online
Författare:
Cisneros Örnberg J
;
Olafsdottir H
Email: jenny.cisneros@sorad.su.se
Språk: Eng
Antal referenser: 60
Dokumenttyp:
Artikel
UI-nummer: 08083015
Sammanfattning
The principles of the EU internal market
have made it difficult to maintain effective
national regulation in the public health
arena. The EEA agreement and EU
membership resulted in the abolition of
all the monopolies on alcohol except at
the retail level in the Nordic countries.
The article examines how the Nordic
alcohol retail monopolies have developed
and reacted to national and international
pressures on their activities from the mid
1990s to 2006. The article also analyzes
what effects the changing surroundings
of the Nordic alcohol monopolies have
had on the monopolies’ present tasks and
positions. The method used in this study
is document analysis and interviewing.
The material analysed includes annual
reports of the Nordic alcohol monopolies,
their web pages, reports and brochures,
and laws and regulations that pertain to
the monopolies. The article shows that
the monopolies have worked purposefully
to make themselves popular among the
population, with an increased focus on
customer service. These changes are
based upon both international pressures
and changes in perspective within politics
in general, where a slow transition from
a collectivist solidarity perspective to a
more individualistic lifestyle perspective
can be discerned.